Newspapers Digital First News Summary-5/2/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report on Give Journalists the Right Metrics, Not Pay-for-Performance       

Revenue from mobile device displays to surpass televisions for first time Mobile displays are expected to account for 42 percent of the flat panel display industry’s 2014 revenue

Give Journalists the Right Metrics, Not Pay-for-Performance                                            That there is even a debate about whether newsrooms should have access to metrics is in some ways surprising

A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article  Dutch readers can buy stories from virtually any large Dutch newspaper or magazine with just one click on a wide array of platforms.

Engagement Metrics Replace Pageviews, Uniques                                                                     All traffic is not created equal; click data tell you if your headlines are enticing, but fall short of measuring actual engagement 

Print ads fell 8.6% at papers in 2013                                                                                             In the eighth consecutive year of decline, print advertising at the nations newspapers fell 8.6% to $17.3 billion in 2013, according to statistics released today by the Newspaper Association of America. 

What news publishers can learn from BuzzFeed                                                                     With an audience of more than 100 million, BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social Web. What can traditional publishers learn from this model?

American newspaper revenue is still dropping, just not quite as much as before                  At Poynter, Rick Edmonds does us the favor of examining new numbers from the Newspaper Association of America on how newspapers performed financially in 2013.

Is native advertising a dead end?                                                                                                 Ad agency exec Kirk Cheyfitz believes so, calling native ads “a passing fad in the slow demise of traditional advertising.”

The plight of newspapers in a single chart                                                                                 The following chart is all you need to know about the breathtaking contraction of the newspaper industry that coincided with the explosive growth of digital advertising in recent years. 

The episode in which Steve Yelvington caused the sky to fall on journalism as we know it Some journalists are resistant to the very idea of measurement, often downright innumerate, and sometimes hostile to any idea that doesn’t lead us all back into the honey and clover of the 1980s, before the Internet came along and turned it all into snakes and bees.

The Viewability Debate: Is One Second Long Enough for an Ad?                                        MRC Standards Don’t Go Far Enough in Ensuring Ads are Actually Seen

Slate Launches Paid Membership Plan                                                                                    Slate Plus, the paid membership from Slate, is officially live.

Research proves media brands must supplement — not supplant — print with digital for advertising mix New data — from Nielsen, The Newspapers Works, GfK, and News Corp. — speaks to the new value of print as a partner to digital rather than an alternative.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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