Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report on Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media
Despite Time Spent, Mobile Still Lacks for Ad Spend in the US US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print
Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media Mobile usage to grow 23.0% this year as time spent online and with traditional media declines
Newspaper Companies Make Another Big Investment in a Circular Startup Newspapers have come together again to turn their collective attention to the decline of another one of its golden calves: the Sunday circular.