Newspapers Digital First News Summary-5/9/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report on Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media

Despite Time Spent, Mobile Still Lacks for Ad Spend in the US                                              US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print 

Media companies need to be where consumers are — on mobile apps and Web                   To keep pace with consumer demand and behaviour, media brands must provide solid mobile apps and maintain a strong presence on Facebook, Instagram, and other social destinations.

Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media                 Mobile usage to grow 23.0% this year as time spent online and with traditional media declines 

Web Ads Gone Wild: Publishers Get Desperate                                                                        Call it the vicious cycle of online advertising. 

Ad revenue rises at New York Times Co                                                                      Advertising and circulation revenue rose at The New York Times Company in the first quarter of 2014

Apple Gets Boost From Strong iPhone Sales Around the Globe                                                 A Boost From China and Emerging Markets Lifts Revenues, Despite Tablet Woes

Brady on Thunderdome: The Glue at the Core Was Never Able to Dry                                  In his 19 years in digital news, Jim Brady has held three major posts that have made him a closely watched pioneer in the rapidly evolving new medium

The resurgent ‘Washington Post’                                                                                              What a difference a billionaire makes.

Time to dig deeper into Dutch ROI study showing print’s leading role                                Two months after the publication of an eye-opening study of ROI among Dutch media brands, it’s time to mine the data for fresh insights and clues about how best to optimise media usage across all channels.

Newspaper Companies Make Another Big Investment in a Circular Startup        Newspapers have come together again to turn their collective attention to the decline of another one of its golden calves: the Sunday circular.

Mobile-exclusive use surges among young adults                                                                    The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.

The newsonomics of newspapers’ slipping digital performance                                                At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.

Ladies Home Journal to Fold After 131 Years in Print                                                               An icon of American publishing and cornerstone of what were once called the “Seven Sisters” of women’s magazines, will cease monthly publication after 131 years,

McClatchy explains change in circulation revenue                                                       Circulation revenue was up nearly 6 percent in McClatchy’s first quarter,

62 percent can’t recall anything from native ads                                                                 Native advertising is growing in popularity, but it remains controversial

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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