Newspapers Digital First News Summary-5/16/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including a report how the Average visit to a newspaper website is 1.1 minutes 

Single-copy sales need dose of innovation to drive circulation revenue                            Media companies like New Zealand Herald, Omaha World Herald, Birmingham News, and Tacoma News-Tribune have given that extra something special to their single-copy sales strategies — with impressive results.

The New York Times is finally getting its swagger back                                                         The 2011 documentary, Page One: Inside the New York Times, depicts an organization in crisis, struggling to adapt to a rapidly changing digital world, shedding jobs and fighting for its survival.                                                                                                                            

Could newspapers outlive the Web?                                                                                             As more and more consumers access news content on mobile devices instead of their desktop PCs, Web sites will need to change their basic interaction model or face possible obsolescence

How 10 news organizations look at issues of online engagement                                         Over two days in February, digital news leaders gathered for a roundtable discussion on various ways to improve engagement with readers.

Marketers give mobile ads a ‘B-‘ for effectiveness                                                                      In a new report, marketers give mobile display advertising an overall grade of B-minus for effectiveness.

They want their print TV guide, dammit!                                                                                      A newspaper carrier recently seemed surprised that people still subscribe to their local paper’s TV guide.

Average visit at newspaper site: 1.1 minutes                                                                          Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day – notably below the engagement enjoyed by competing media.   

How the Dallas Morning News learned to make native ads local                                           Like their national brethren, cash-strapped local newspapers are increasingly diving into native advertising. But it turns out scaling down native is easier said than done.

Look Ahead: For Readers, By Readers                                                                                Instead of scrolling through dozens of irrelevant story links and updates on a news feed, Trove streams in news from thousands of sources so readers can follow topics they care about, pick stories to highlight for others and get the best news stories picked by people who share the same interests. 

Top 3 U.S. Newspapers Show Reader Gains                                                                             The three largest U.S. newspapers showed circulation gains in the Snapshot report released today by the Alliance for Audited Media.

6 strategies to drive a digital transformation                                                                        There are some signs that marketers are taking steps to close the digital gap as the overall ad industry rebounds from the global recession:

Push users to your content — or vice versa                                                                               It’s time for media companies to move beyond e-mail newsletters and text message advertising and put all their energy behind push notification technology, which has the power to drive users to their mobile apps and Web sites.

The Great Unwatched…Is anyone watching those video ads?                                             Some of the biggest names in Internet media have been gathering in New York City at the third annual Digital Content NewFronts, a pitch-a-thon where companies like Yahoo, AOL and Crackle — and, yes, The New York Times — trumpet their digital platforms to brands eager to reach consumers via online video ads.

Measuring the news: what are the alternatives to pageviews?                                                 At the International Journalism Festival in Perugia, a panel of experts and editors discussed the continued use of pageviews as a measurement of success among news outlets and whether there are some more relevant alternatives

Newspapers are lagging behind in the mobile traffic boom                                                     The Internet is becoming an increasingly mobile medium, but it appears that newspaper publishers are not only struggling to make the transition, they’re falling behind.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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