Newspapers Digital First News Summary-5/23/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report-If my newspaper puts up a metered paywall, how many people will pay? 

                                                                                                                                                     Digital circulation figures are an absolute mess                                                                         It’s been written about quite a bit how newspaper circulation numbers are basically meaningless now. The Alliance for Audited Media tries to provide a helpful framework for reporting digital readership, but the ways we consume news are so varied that it’s tough to nail down exactly what should count.

If my newspaper puts up a metered paywall, how many people will pay? Here’s some data So your newspaper is thinking about putting up a metered paywall. What kind of results can you expect?

A lesson from the disruption of the news business? Don’t wait until your backs are against the wall to innovate Let’s say you’re in an industry that’s facing the prospect of technological disruption. What could you learn from the news business, which has — maybe you noticed — had a rough time of late?

Publishers get creative with an à la carte approach to digital media                                     The all-you-can-eat approach to digital media is going away in favor of à la carte.

Five Digital Marketing Metrics That Might Tell You Less than You Think                     People are looking at metrics and asking certain metrics to do things and to give answers to things that they were never designed to do

4 Google Analytics custom variables every publisher should use                                     Adding a few basic custom variables to a Google Analytics setup can give publishers so many more insights.

Tablets are now commonplace in households with children                                                 More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest (RJI) mobile media poll. 

Readers more loyal to large news sites                                                                                     That finding runs counter to the hypothesis that niche sites would have higher return rates

Uh oh, newspapers are looking like attractive investments again                                         The consolidation boom in the media business may soon extend, albeit on a vastly smaller scale, to newspapers, especially the smaller ones. And no, that’s not an applause line. 

What are the drivers of growth, sustainability in the media industry? Information and innovation A recent conference in Amsterdam offered valuable reminders of the importance of data management and innovative business models to the news media industry.

Star Tribune Event Taps Biz Relationships                                                                                 As newspapers and other media companies across the U.S. ponder how to broaden their marketing services and sustain revenues, the Star Tribune in Minneapolis is moving forward with More in Store

Are page views your primary measure of success for your website or a story thereupon? Well cut it out Page views are about as relevant an indicator of content value as the height of the starting center is a predictor of the success of a basketball team. 

iPhone users fly in planes and drink wine, Android users prefer the bus and beer                 A report comparing and contrasting iPhone and Android user demographics reveals a few interesting tidbits about owners of devices running the two rival smartphone platforms.

Austin-American Statesman talks to target market, adapts to its digital needs                 The U.S. media company has a goal of getting 60% of its readers as register users. Communication and flexibility are helping it get there.

US Mobile Users Turn to Smartphones, Tablets to Redeem Coupons                                     In recent years, the US digital coupon market has expanded beyond the borders of a niche consumer base made up of price-conscious shoppers to a more diverse, mainstream audience. 

 

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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