Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report-What’s next for media paywalls?
Publishers are reluctant to let readers pay to go ad-free. The decline in display ad revenue is forcing digital publishers to experiment with new revenue models, many of which are centered around novel ways of getting readers themselves to pony up.
Washington Post hires 50 in five months While you were sleeping, The Washington Post went on a hiring spree.
Boston Globe enhances customer service with real-time mobile access The Boston Globe is now offering home delivery and digital subscribers more comprehensive control of customer service
Tablet sales stall, but a closer look shows why another growth spurt is inevitable Apple surprised many in its recently quarterly results when it reported a dip in iPad sales which was followed by much hand-wringing by some industry observers and analysts that tablet growth overall has slowed or even plateaued.
Instagram Ads Are Getting Instant Recall Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results,
Survey: U.S. Publishers Lack Data Details Publishers today have surprisingly little knowledge of which and how many third-party companies — such as Google, advertising vendors and others — are accessing and profiting from their user and audience data
All the news that’s fit to Facebook In launching a mobile app that enables users to graphically view the latest news of their friends, their puppies and the world, Facebook has emerged as one of the most powerful contenders yet in the rapidly expanding cadre of digital news purveyors.
What media brands need to know about what’s next for technology Smartglasses will not replace smartphones, phablets may be more popular than consumers think, and PCs are not going away.
Culture change is hard: What Nikki Usher learned in five months embedded in The New York Times newsroom “When you talk about the cultural legacy for newspapers, if you talk about the cultural legacy inside and outside newsrooms, print still fundamentally matters, and it’s really difficult to let go of how that works.”
Stop Calling Tablets ‘Mobile’ Stop me if you’ve heard this one: Two guys are sitting in a Starbucks. One is tapping away on his Macbook Air. The guy next to him is busy pecking as well, on a keyboard attached to his iPad.Yet only one of these two are considered to be on a “mobile” device.
Times Seeks to Reassure Its Staff After Abramson’s Ouster A day after The New York Times Company announced that it had dismissed Jill Abramson, The Times’s first female executive editor, it found itself mired in controversy, having to reassure employees and rebut reports that her removal was related to her complaints about receiving less pay than her male predecessors.
Why print endures In a survey released this week by CXense, 37% of nearly 400 U.S. publishers said they believe print will continue to be the primary way readers access their content.
Mobile Devices Drive 66 Percent Of Email Opens According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop
Did smartphones kill the tablet? Just four years after the introduction of Apple’s iPad, tablets already are losing some of their allure to desktop PCs and smartphones, which users seem to prefer for news consumption.
What’s next for media paywalls? Although the legacy meter model has generated some modest revenues for media companies in the short term, the industry will need to develop new, longer-term revenue streams to keep the momentum going as the meter model inevitably sputters out.