Newspapers Digital First News Summary-6/6/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report-How algorithms decide the news you see

Why aren’t local newsrooms innovating digitally? Because the goat must be fed  How news organizations are trying new tactics and tools to do better work online.

Is your news site too slow? Probably, though The Guardian’s trying to speed theirs up  Web publishers face a quandary in 2014: User expectations for how quickly a website will load are getting faster and faster. But web pages keep getting fatter and fatter.

3 takeaways from the ‘death of the homepage’ and The New York Times innovation report Last week, Quartz and The Atlantic declared the homepage dead — killed by social media platforms, the “side doors” that deliver readers directly to stories.

Media innovation: Like bathing a wailing newborn Despite the challenges inherent in the innovation that is now required in the news media industry, organisations must take care not to toss the baby out with the bathwater — no matter how loud the tyke might be screaming.

‘News on Demand’ caters to reader attention spans Readers are busier than ever and their time is at a premium. Which is why News on Demand, a mobile news service that tailors information to users’ attention spans, is bring developed. 

Media companies must engage mobile users with more than news To capture a meaningful share of the time consumers spend on mobile, media companies need to figure out how they can help users complete the jobs they use their mobile devices to get done.

How algorithms decide the news you see Homepage traffic for news sites continues to decrease. This trend is the result of an “if the news is important, it will find me” mentality that developed with the rise of social media, when people began to read links that their friends and others in their networks recommended. 

Can personalization save the news homepage?  AOL is looking to personalise readers’ experiences on its publishing sites without collecting personal information

5 trends to watch as mobile transforms  With 2014 well underway, the media and marketing landscape continues to evolve at an increasingly fast pace.

Majority of smartphone owners are now routinely using news apps Nearly 1,200 randomly selected U.S. adults participated in RJI’s third annual Mobile Media News Consumption survey between Jan. 1 and March 31

Why A Facebook Employee Just Scared The Hell Out Of The Media Facebook’s head of ad product management attacked the state of today’s media landscape.

Research, successful campaigns show print alone can engage all the senses How some newspaper brands are pushing the boundaries of two-dimensional black and white by presenting advertising that appeals to readers’ sense of touch, smell, sight, curiosity, and adventure.

Sustainable culture change for media companies must start at the top Before media companies can shift their business strategies toward digital, they must first change the structure and culture underpinning their organisations.

How is Twitter different during a big news event? Personal chatter goes down, attention shifts to elites Social media attracts metaphors like an open honey jar in a park in July attracts bees.

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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