Newspapers Digital First News Summary-6/13/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report-Relevant content, advertising key to increased circulation revenues

Watching the audience move: A New York Times tool is helping direct traffic from story to story Since its creation last April, The New York Times’ News Analytics team has been working closely with editors and reporters to introduce audience insights

Publishers Rely on Ads, Not Subscriptions, for Growth Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier  For those who don’t know it, Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. It may be the only slide deck that qualifies as an event unto itself.

A Graphical View of Newspaper Innovation  The Newspaper Association of America  has been doing good work to highlight the new spirit of innovation that is taking hold across its membership.

Sports contests bring in revenue, data, readers for regional media company The News Tribune and The Olympian have successfully expanded their e-mail databases, enhanced digital and print engagement, and earned revenues through the successful use of reader contests.

Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts Human, bot, or something in between?

Reader revenue and the great newspaper ad bubble Four decades of artificially high advertising goes pop.

Algorithms don’t understand good writing. For a story she wrote Thursday for Medium, Erin Biba will earn 2.5 cents per click

Females Press the Pin Button  Most Pinterest users don’t have negative feelings toward Promoted Pins

How Bots Scam Advertisers By Pretending to Be Human They Move Around Like Real People, and Click Too

Missourian site is ending its time paywall and moving to surveys for revenue  Is this column worth a nickel to you? What if someone else paid the nickel for you?

Relevant content, advertising key to increased circulation revenues The New London Day and Worcester Telegram & Gazette used a combination of audience engagement, relevant content, and target advertising to increase readership and circulation revenue.

5 tips for selling subscriptions in a digital news universe Research shows consumers are unlikely to pay for digital content. If you want to make your news site attractive to readers willing to pay, you need to show them what they’re missing without a subscription.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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