Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report-Relevant content, advertising key to increased circulation revenues
Watching the audience move: A New York Times tool is helping direct traffic from story to story Since its creation last April, The New York Times’ News Analytics team has been working closely with editors and reporters to introduce audience insights
Publishers Rely on Ads, Not Subscriptions, for Growth Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so
The scariest chart in Mary Meeker’s slide deck for newspapers has gotten a little scarier For those who don’t know it, Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a curated set of data reflecting what she sees as the major trends in Internet usage and growth. It may be the only slide deck that qualifies as an event unto itself.
A Graphical View of Newspaper Innovation The Newspaper Association of America has been doing good work to highlight the new spirit of innovation that is taking hold across its membership.
Sports contests bring in revenue, data, readers for regional media company The News Tribune and The Olympian have successfully expanded their e-mail databases, enhanced digital and print engagement, and earned revenues through the successful use of reader contests.