Newspapers Digital First News Summary-6/27/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Digital publishing metrics: What’s real?

All the opinion that’s fit to print: NYT app and cheaper subscription tier targets op-ed fans  The New York Times has launched a standalone subscription option for just opinion content. NYT Opinion subscribers get full access to op-eds and editorials on the Times website

The Newsonomics of the Orange County Register’s Swerving All Over the Freeway Pity Aaron Kushner’s poor driving instructor. We can easily imagine the then-16-year-old’s driving inclinations as he first took the wheel. Heavy on the gas. Lightning quick on the brakes. The art of the teenage lurch. We’ve all been there — but few of us have gone on to own and run newspapers.

iWatch due in October with iOS 8, curved OLED screen, report says Apple allegedly planning 3-5 million units per month

Want to know what a reader’s reaction is after he or she reads an article or watches a video?  A new annotation platform captures a reader’s reaction instantly with a click of the mouse. Readers can highlight a piece of text or click on an image, then select a reaction, such as “Love it!” “Not sure” or “Great idea!”

Austin-American Statesman activates its digital audience with day pass Cox moves to “One subscription. Total access.” model, enticing 55% of Austin American-Statesman subscribers to go digital and learning many lessons along the way.

Research shows if engagement is what it’s all about, print newspapers deliver A recent media and ad engagement study demonstrates the power of newspaper media. Print editions are the most engaging medium and have the highest advertising engagement, and newspaper Web sites easily outscore the Internet on both media and ad engagement.

The Day gets creative, data-driven about its audience engagement Day Passport programme is one of its strongest reader acquisition tools, putting the data captured to good use growing subscribers.

European newspapers search for ways to survive digital revolution From paywalls to web-only brands, media across the continent are belatedly looking at ways to make money as print sales plummet

News organisations face second wave of disruption  Many traditional news companies are struggling with a second wave of digital innovation that threatens to sweep away the relationships they have enjoyed with readers and viewers for a century or more.

Study Finds Internet Not Killing Newspapers  We all know that the Internet has killed the traditional newspaper trade, right? After all, until the general population started interacting with the web in the mid-90s, the newspaper business was thriving — offering readers top notch journalism and pages of ads.

Parade magazine said to be on the sales block Parade, the Sunday magazine, may be getting ready to march out of Advance Publications — the Newhouse family’s media empire.

Global digital news audience increased by 23% in 2013  According to the World Press Trends report, more people are reading the news than ever before – but news outlets need to improve audience engagement to make their businesses sustainable

Only about 10 percent of online readers pay for news Despite news organizations’ efforts to offer readers more ways to pay for digital news, only about 10 percent of online users worldwide are actually paying,

Indianapolis Star publisher: ‘We are not simply a newspaper company anymore’  The Indianapolis Star is moving to new offices in a downtown mall Sept. 8., leaving a building it has “called home for more than 100 years,

Digital publishing metrics: What’s real? The ecstasy of digital publishing is that it enables the granular measurement of everything from traffic to ad clicks. The agony is trying to figure out which metrics matter.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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