Newspapers Digital First News Summary-7/18/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Defining the Viewable Impression

Brain research shows print ads have 0.3 seconds to prove their relevance to readers A Dutch study of the brain’s electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails.

Gannett shares 5 lessons learned by asking advertisers what they want Gannett asked more than 1,000 decision makers at small- to medium-sized businesses across its national markets what they wanted from a media company.

Total US Ad Spending to See Largest Increase Since 2004 Mobile advertising leads growth; will surpass radio, magazines and newspapers this year.

Defining the Viewable Impression Advertiser Frustration Drove the Push to Standardize This Metric

DNA draws new subscribers with campaign focused on local presence Month-long “Home Grown since 1877” campaign centers on regional connections, reaches out through 4.4 million viewed ads, and brings in new subscribers.

The glass half empty: Has news publishing lost its mojo? And, if so, can publishers reclaim it from third-party vendors by digging into their own Big Data

As mobile ad revenue continues to soar, newspapers still struggle to catch the wave Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

What if The New York Times Went Weekly?  The leaked “innovation” report from The New York Times that made the rounds in May recommends that the company take more risks, move more quickly and consider radical steps to reinvent itself.

What will be the most dangerous threats to the Internet over the next decade? Pew Research Center’s Internet & American Life Project is out with a report today based on a survey of leaders in information technology.

Advertisers Target Wearable Gadgets as Next Frontier  Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that double as computers.

Advertisements prove print can still pack a punch What was the last newspaper advertisement that stopped you in your tracks?

Forecast: This is the year mobile ads explode  It’s set to take off in a major way over the coming months

Why you can no longer expect that the news will find you The power that corporations like Google and Facebook have to influence the digital content you consume means that you shouldn’t necessarily depend on them to surface the things you need to know.

Tampa Bay Times to Distribute USA Today to Tampa Bay Market Starting in November, the Times will distribute about 10,000 copies of the daily print edition of USA TODAY, which publishes Monday through Friday, in Hillsborough, Pasco, Pinellas and Hernando counties.

The UX of homepages: Why do so many look like the front page of a newspaper? Amazon’s website won’t win any design awards but its UX does its job well – it facilitates your journey to the checkout.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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