Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on Free Standing Inserts Still Holding Strong For Newspapers
Can Content Pay Its Way Through Social Shares And Tailored Email Newsletters? Sharewall, as the name implies, gives users access to a site’s content based on how many people they share the stories with.
The Big Question: What is the future of online journalism? Not long ago, many people thought of digital news as a race to the bottom
Engagement — not content — is key to building stronger media industry, world The time is now for media companies to create innovative digital environments and user experiences that not only encourage readers to engage with our content, but with society as a whole.
Mysterious newspaper carrier saves 5 people from fire Authorities in Texas wish they knew who to thank after a newspaper carrier for the Waxahachie Daily Light alerted residents their house was on fire Saturday.
The digital divide: why we’re underestimating how different the audiences of the future will be Are we underestimating quite how different the audiences of tomorrow will be?
Newspapers can’t merely dabble at digital If you work at a newspaper – or simply care about the health of these important institutions – then you need to read the 90-plus page internal report about how the Times is trying, with less than dazzling success, to retool its culture and business model.
Why Retail Will Face the Same Fate as the Media Industry Taylor Swift might be optimistic about the evolution of the music industry, but the Internet has only spelled troubled for media of all kinds.
Why are so many news organizations still worried about retweets by staffers? Retweets are endorsements at NPR and AP, but not at NYT
Facebook, Twitter look beyond their own walls for ad revenue Facebook and Twitter are making new friends.
A 1976 Chicago Daily News article foresees electronic newspapers From the article-“This may sound like a futuristic vision straight out of Star Trek, and most of it, indeed, may be several decades away. But most of the technology is available right now for a totally electronic newspaper.”
Engagement doesn’t have to mean clickbait CNN recently named Samantha Barry as its new head of social news.
Free Standing Inserts Still Holding Strong For Newspapers As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.
Own the device, own the customer — which publisher will make the first move? Which media company will be the first to follow retailers Amazon and Tesco’s lead to manufacture its own mobile device?
Native advertising: What is it, and why now? I want my ad to go right here,” Jerry Coolman said. He pointed at the middle two columns at the top of the newspaper page — right in the middle of an article. He wanted his ad for lawn tractors to hit readers smack between the eyes