Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the report on: The home advantage: Mobile’s use throughout the day grows
No Thanks, Mobile Browsers—There’s an App for That Mobile apps grab over half of time spent with digital.
Execs to Marketers: Show Me the Metrics Marketers are feeling the heat when it comes to measuring their efforts.
The home advantage: Mobile’s use throughout the day grows Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home.
Rebooting Newsroom Strategy as Mobile, Wearables Rise In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices – up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,
USA Today Goes Viral For Social Media Tuesdays at USA Today, the staff must act as if there is no other way to get their articles except through sites likes Facebook and Reddit.
Newspaper companies need to stop lying to themselves, says longtime newspaper editor Media theorist Clay Shirky isn’t the only one telling newspaper companies and print-oriented journalists that they need to wake up and pay attention to the decline of their industry before they run out of time.
The newspaper crisis, by the numbers Roughly a decade after the commercial debut of the Internet, America’s newspapers posted record high advertising sales of $49.4 billion in 2005, leading many publishers to think their businesses would not be seriously affected by the digital revolution. But they were wrong.
4 key areas of subscriber retention media companies must address To keep their existing subscribers happily in place, audience executives should place a premium on customer service, engagement/interaction, value proposition, and multi-channel access.
Sunday Star-Times toy car giveaway speeds single-copy sales at key retailers Fairfax title’s focus on two nationwide retail brands features Mattel partnership and Hot Wheels giveaway, leading to 29% increase in single-copy sales at the partner retailers.
Germany is getting a data-centric nonprofit newsroom and hoping to build new models for news While the United States’ newspaper industry has faced more rapid disruption than any other country’s, it’s also benefited from the world’s most vigorous nonprofit journalism sector.
Mobile Developers Must Engage And Retain Users Quickly Every app is different, and will require careful examination of the available data, but overarching studies point to a model that demands the application is engaging and impactful
Riding the Juggernaut That Left Print Behind Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard to resist.
Seniors more likely to read news on tablets Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older
Robbery halted by newspaper delivery A robbery at an Omaha gas station stopped Friday morning when someone arrived to deliver newspapers.