Newspapers Digital First News Summary-8/8/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Readers don’t care who produces great content

Times of India uses Augmented Reality app to engage print readers Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times

Mobile-Ad Spending Leaps but Trails User Growth Outlays Expected to Jump 83% This Year, but Remain Small Compared to Time on Devices

Readers don’t care who produces great content but they want someone to make sure it’s great.

If Gannett is a bellwether, 2014 will be another tough year for newspaper advertising  Here are three takeaways from yesterday’s second quarter earnings report and conference call with analysts.

New York Times Chief Data Scientist On The Way We Create And Consume Content Now The New York Times produces a lot of content every day, but they also have a lot of data about the way people engage with that content,

Beyond the Paywall: Future Valuation of News News pay models seem to be caught in a publishing purgatory.

Digital content campaign drives Sunday readership at Austin American-Statesman A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices.

6 reasons to reconsider time spent with media when considering ad placement It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars.

McClatchy Down 3.2% As Digital Grows The advertising decline reflects the impact of a sluggish print retail environment, a significant decline in the national advertising category and the loss of revenues from Apartments.com

When a digital subscription costs more than a print one  Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:

Nescafe thinks reading the newspaper is ‘a rather lonely’ thing to do The company known around the world for instant coffee launched an ad campaign aimed at, it appears, getting people to share a cup of coffee with strangers instead of reading the news

Robots could do better than some journalists Can a well-programmed set of algorithms can be far more analytic and precise than the sorts of harried, math-averse humans who are widely employed to write about complex business matters?

Despite Time Spent, Mobile Sites Grab More Moola than Apps Apps may be where mobile users spend most of their time, but…

No plans’ to return coupon packet to newspapers The company that publishes the RedPlum coupon packet halted newspaper delivery in the Tampa Bay area.

 

 

Advertisements

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
This entry was posted in Circulation, Newspapers and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s