Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Readers don’t care who produces great content
Times of India uses Augmented Reality app to engage print readers Since launching in early 2013, The Times Group’s Alive application has been downloaded almost one million times
Mobile-Ad Spending Leaps but Trails User Growth Outlays Expected to Jump 83% This Year, but Remain Small Compared to Time on Devices
Readers don’t care who produces great content but they want someone to make sure it’s great.
If Gannett is a bellwether, 2014 will be another tough year for newspaper advertising Here are three takeaways from yesterday’s second quarter earnings report and conference call with analysts.
New York Times Chief Data Scientist On The Way We Create And Consume Content Now The New York Times produces a lot of content every day, but they also have a lot of data about the way people engage with that content,
Beyond the Paywall: Future Valuation of News News pay models seem to be caught in a publishing purgatory.
Digital content campaign drives Sunday readership at Austin American-Statesman A hugely successful collaboration among the media company’s editorial, marketing, and audience departments directs readers to specific Sunday content with strategic digital outreach, including e-mail best practices.
6 reasons to reconsider time spent with media when considering ad placement It isn’t enough to compare time spent with a particular medium when deciding where to place advertising dollars.
McClatchy Down 3.2% As Digital Grows The advertising decline reflects the impact of a sluggish print retail environment, a significant decline in the national advertising category and the loss of revenues from Apartments.com
When a digital subscription costs more than a print one Former newspaper editor John Robinson notes some unusual pricing at his old daily, the Greensboro News & Record:
Nescafe thinks reading the newspaper is ‘a rather lonely’ thing to do The company known around the world for instant coffee launched an ad campaign aimed at, it appears, getting people to share a cup of coffee with strangers instead of reading the news
Robots could do better than some journalists Can a well-programmed set of algorithms can be far more analytic and precise than the sorts of harried, math-averse humans who are widely employed to write about complex business matters?
Despite Time Spent, Mobile Sites Grab More Moola than Apps Apps may be where mobile users spend most of their time, but…
‘No plans’ to return coupon packet to newspapers The company that publishes the RedPlum coupon packet halted newspaper delivery in the Tampa Bay area.