Newspapers Digital First News Summary-8/15/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Print vs. Digital-What Wins When

Should publishers be taking better advantage of evergreen content in their archives?For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old

What can media companies learn from Amazon, top social media sites about social transactions? Social media companies are searching for ways to monetise their products, just like publishers are.

Connecting the Dots: Consumers Mixed over Connected Future High enthusiasm, low awareness about the internet of things

New York Times adds 32,000 digital-only subscribers as profit falls Paid digital-only subscribers now total 831,000, the company said.

Do local news orgs need national news?  In the disaggregated Web world we live in and the even more atomic mobile world we’re speeding into — actually need much national news anymore?”

Print vs. Digital-What Wins When  For thorough info, web users say ‘oui’ to paper

Print Newspapers are Still the Pinnacle in Audience Engagement Sometimes the old habits are hardest to break.

New York Times Weighs Smaller Version of Daily Print The New York Times is considering the introduction of a truncated version of its daily print edition at a discounted rate as the paper mulls new strategies for maximizing the number of people who pay to read its content.

Gazeta Wyborcza moves from metered paywall to intelligent paywall After moving to metered business model in February of this year, the business development team at Gazeta Wyborcza realised it needed to take an additional step: reacting to the audience data it gathered.

Facebook Ads on Mobile are Cheaper and More Effective A study has revealed that Facebook News Feed ads are both less expensive and have a higher CTR on mobile than their desktop equivalents.

When is a Newspaper so much more?  Newspaper do all of the things other media does but they can’t do the things we do.

Understanding the digital subscriber and adjusting strategies to serve them As more newspapers adopt digital subscription models, publishers are facing challenging questions

The Times-Picayune will home-deliver bonus Saturday and Monday newspapers to three-day subscribers during the fall  As the fall football season and holiday shopping season swing into high gear, so will The Times-Picayune.

BuzzFeed is building a new mobile app just for news — theirs and everyone else’s  Ben Smith says it will be a guide through the noise of news in social media, and that journalists should realize they’re “part of a collaborative project with other news outlets.”

Peekster connects print readers with social sharing Publishers now have a simple way for their print readers to find and share articles online.



About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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