Newspapers Digital First News Summary-8/22/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times is assessing interest in a cheaper digital subscription.

How Consumers Search for Products on Desktop, Tablet and on Smartphones  More and more, with retailers like Wal-Mart and Target, the brick-and-mortar location is becoming a localized distribution center.

Measure what really matters in your e-mail campaign: completed orders Though a plethora of metrics exist to measure the effectiveness of subscription marketing campaigns, lax campaign metrics can have negative consequences and avoid measuring the only number that really matters.

Smartphone Users Really Don’t Want Stores Stalking Them Privacy concerns hold shoppers back from opting in to mobile in-store tracking

Avoid the Trash Can: When to Send Emails Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes.

Tribune Publishing takes a new digital subs approach Count Tribune Publishing among the legions of newspapers looking to gin up digital subscription revenue to help weather the rough ad climate.

Robots either will or won’t take all our jobs A new report from Pew Research and Elon University tries to tackle the role of algorithms, digital agents, robots, and the like in the job market of 2025.

10 takeaways from Gannett’s blockbuster announcements It’s a fresh start for a new set of newspaper companies, built on financial engineering — but that start comes without the safety of a revenue cushion.

Robots Will Eliminate Journalism Jobs – Deal With It  On one level we can understand the teeth-gnashing that follow the Associated Press’ announcement that it plans to start using robots to write the majority of U.S. corporate earnings stories.

What One Little Button Reveals About The New York Times ‘Brain’  The newspaper’s new archival search function offers suggested terms, and a window into how it categorizes world events.

“Paywall Pioneer” Oklahoma State University When Oklahoma State University’s Daily O’Collegian launched its paywall in early 2011, it became the first college news outlet to charge readers for access to its online content.

The New York Times is assessing interest in a cheaper digital subscription. The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers.

Here are the job descriptions for Gannett’s ‘Newsroom of the Future’ Under the ‘Newsroom of the Future,’ there are 16 job descriptions.

News Corp. holds firm on value of print  We remain firm believers in the power of print,” chief executive Robert Thomson told investors on a Thursday evening conference call following the company’s fourth-quarter and full fiscal-year earnings results.

Are newspapers doomed? It depends. Now that every major media company has dumped or soon will jettison its print division, the question heard every day is: Are newspapers doomed?

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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