Newspapers Digital First News Summary-8/29/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why

Is your web browser a credit card for your time? The web browser isn’t just a tool that gets you from A to B, it’s also a medium that shapes the kinds of choices you make.

Media business model: Are you running the Scotch Tape store?  If you’re old enough to remember Saturday Night Live in its glory days, maybe you remember the hilarious sketches set in the Scotch Tape store at the old mall.

The newsonomics of life after newspapers go solo   If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.

An alternate reality for America’s struggling newspapers exists, but it’s in South Africa  Traditional newspapers and print publishers are struggling, while internet companies are flourishing. But it didn’t have to be this way. The two sectors don’t have to be at war, and the best evidence of that can be found in South Africa.

What lies ahead for newspapers? Should we feel bad about ourselves?

Media Companies Spin Off Newspapers, to Uncertain Futures A year ago last week, it seemed as if print newspapers might be on the verge of a comeback, or at least on the brink of, well, survival.

Death of newspapers announced prematurely (yet again) “We’re not declaring victory,” Moroney said in a phone interview, “but six years later we are doing just fine, thank you, financially and otherwise.”

It’s Official: The Newspaper Industry Has Given Up on Newspapers  In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures.

Scripps ‘Learning Quickly’ On Digital Sales There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

New York Times increases readership with holiday discount subscription campaigns For the fourth year, The New York Times has used American holidays as prime timing to draw in new subscribers.

Media companies must work harder, smarter to attract college-age readers Younger generations of readers are seeking reliable places to find trustworthy news and information, and newspaper companies need to invest in innovative ways to reach this audience.

Washington Post tests Amazon ‘buy-it now’ link in articles  The Jeff Bezos-owned Washington Post made an inadvertent move into commerce with a “buy it now” button appearing in an Aug. 15 article about a Charlie and the Chocolate Factory controversy.

Beyond the Printed Page Twenty years ago, newspapers relied heavily on their print product to generate revenue and market themselves. In today’s business, there is no longer a line in the sand for publishers.

Do Print Spinoffs Spell Death of U.S. Newspapers? No and Here’s Why  Newspapers are looking at their future with a more realistic set of expectations and goals

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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