Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Ditch your apps; focus on mobile
What breaking news reveals about your newsroom culture Spot news success happens in cultures with specific systems, skills, values, mindsets – and leadership.
7 Strategies for Better Text Message Marketing Perception and reality are sometimes two very different things. Although in-app push notifications and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging is still the marketing channel of choice for the majority of small business owners
Media Industry Still Ripe for M&A The sector is still in a consolidation mode as everybody tries to get ahead of the fast-changing landscape, companies are flush with cash, and there’s a scramble to control the best content.
For Scripps, Digital Is Destiny Scripps is engaged in an earnest effort at multifront innovation to do a rare thing in local media — proactively getting in front of its destiny
Life after newspapers go solo If newspapers are going to have to survive on their own, the first numbers aren’t encouraging.
Meet the Journal Media Group newspapers Journal Media Group will consist of 14 newspapers.
If you’re a media company, your mobile competition isn’t other news entities, it’s Google Now Many media outlets have figured out that they need to focus on mobile, but for the most part their apps fail to take advantage of the smartphone’s potential, and if they aren’t careful Google will get there before they do
Sacramento Bee uses metrics to prove print advertising success Measuring and testing the success of various advertising channels provided a local home improvement company with information on its most effective outreach strategies, further educating decisions related to advertising.
Smartphone Couponers Still Find Their Way to the Store Smartphone users more likely to redeem mobile coupons in-store than on their phones
So Many Social Users, So Little Trust Majority of internet users concerned about privacy on social media
If digital talent in newsrooms equals younger hires (and it does), why aren’t media companies making them? With a shallow talent pool for digital-first editorial leadership and continued losses of potential young digital talent, media company management needs to alleviate the cultural bottlenecks in newsrooms and get real about becoming digital first
Majority Of Digital Media Consumption Now Takes Place In Mobile U.S. users are now spending the majority of their time consuming digital media within mobile applications
LA Times asking readers about a smaller format paper The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,”
New York Times’s Digital Subscription Growth Story May Be Ending The New York Times has bet on digital subscriptions to play a central role in its long-term future.
Ditch your apps; focus on mobile Web Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough