Newspapers Digital First News Summary-9/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The New York Times’ paywall has plenty of room to grow

The newsonomics of Gannett’s “newsrooms of the future”  America’s largest newspaper company says it’s building for the future. But it’s hurting its own value proposition in the process.

Data points to sharp gains in mobile commerce, app use Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes

Journalism and the internet: Is it the best of times? No — but it’s not the worst of times either  Where once the internet media landscape was populated with publications that all had unique visual styles, traffic models, and editorial voices, each one has mission-creeped its way into a version of the same thing

When it comes to chasing clicks, journalists say one thing but feel pressure to do another  Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.

How virtual reality could put us into news stories News reports often feel remote and irrelevant to our lives. But will that change with “immersive journalism” that places viewers in the centre of the story?

Gannett’s nears completion of new app and website efforts for its local newspaper properties  New iPad, iPhone and Android apps replicate the content of the paper’s websites, while the new websites fail to reproduce well on mobile devices

Florida news outlet sees more success with print than digital  For one news monthly, a perfect confluence of demographics has led to a successful newsprint publication

Turns out traditional publishers do just fine with millennials The conceit of a raft of new publishers is that traditional media companies have lost their way with young audiences.

The New York Times’ paywall has plenty of room to grow  A year and a half ago, Quartz wrote that “The New York Times paywall has hit a growth wall.” Since then, it’s grown 23 percent.

Gannett Looks to Ignite the Return of the Giant Banner Ad Over the past few years, the banner ad, in all its shapes and sizes, has been seriously out of vogue as online advertisers have taken great pains to create ads that are “native.” In-your-face ads are out as brands strive to blend in.

When Do You Check Your Smartphone?  US internet users beat out those in UK for daily internet and TV time –

Ours is an industry full of contradictory truths that must be met head-on for long-term survival Facing a landscape of unknowns, many media organisations are unsure of what to believe

The problem with re-targeted advertising: It never ends Re-targeted advertising sounds good in theory, but media companies employing this strategy would be wise to fully understand how and why it can annoy and offend customers instead of acquiring them

News Tribune mines Big Data for reader acquisition, retention Big Data can be daunting, but The News Tribune has found strategic ways to utilise it to gain and sustain readers, and to understand more about the habits of its audience.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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