Newspapers Digital First News Summary-9/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Paying for traffic: the end of the last taboo?

What to Expect from New AAM Audience Report The new quarterly “Audience View” report beginning in 2015 has significant meaning for the way U.S. newspapers will now report circulation numbers.

4 reasons mobile video ad spend is growing, how publishers should respond Mobile video is part of the digital culture now, and all indicators point to the fact that it’s not going away any time soon.

Borrell: Local Online To Rise 44% Through ’15 The days of saying things like ‘mobile is the next big thing’ and ‘targeted digital ads are going to be big’ are over.

The Sad Unwinding Of Papers & Broadcasting With a couple of important exceptions, the major publisher-broadcasters have spun off legacy newspapers holdings into separate companies or simply sold them.

Paying for traffic: the end of the last taboo?  Evolve Media used to pay for it, but it no longer does. BuzzFeed says it rarely does. Time and the Huffington Post claim they don’t. Yet to hear some talk, it’s a more common practice than some publishers might admit.

Content Sharing on Social: Everyone’s Doing It  Four in five marketers promote content via social media

Will 2015 continue to be the year of the device? All signs point to tablets and smartphones still being major players in 2015, but media companies should also be aware of what users want from their current devices and new devices that may become popular.

Apple’s ‘iWatch’ to have two sizes, 8GB storage, multiple material & color options for 2015 launch On the technical side, Apple will likely equip the iWatch with 8 gigabytes of internal storage and 512 megabytes of built-in memory. Unlike the rest of Apple’s product lines, consumers are not expected to be given a choice of capacities.

Taking a 10,000-feet view of circulation e-commerce Research shows most online circulation forms are accessed the first part of the week (only 15% over the weekend), in the morning hours, and from a PC. Does your circulation strategy reflect these findings?

Let’s start using clickbait for good. There were dozens more of these stories, all about a single tweet, from virtually every outlet that publishes news. And they served their purpose admirably: They left no attention on the table.

How publishers are solving the native-at-scale problem  Publishers are betting big on so-called native ads, but scaling it is among the chief challenges getting it to catch on with advertisers.

The newsonomics of the Washington Post and New York Times network wars The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak.

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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