Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Why do Sunday newspapers cost so much?
Wall Street Journal launches perks program for subscribers The Wall Street Journal is buttering up its paying customers with a complimentary membership program that tacks on special perks to their print and digital subscriptions.
Nielsen Finds Older Adults Are Embracing Digital Video Digital video may be most popular with children and young adults, but it increasingly is being embraced by viewers of an older set.
After media disruption: ‘The Age of Knowing Everything Let’s look beyond the waves of media disruption we’re experiencing these days. Let’s try to imagine the end state, when media disruption gets done.
New York Times creates responsive app with traditional print feel Today’s Paper” app delivers tradition with a twist, mirroring the print edition in organisation, structure, even font
The newsonomics of the Piano/Press+ merger, creating the world’s largest paywall tech company Developing reliable technology for digital pay models is more important than ever. But how many newspapers will choose to buy — instead of build — their own paywall?
Seeking to bolster websites, TV stations hire away newspaper journalists Local television stations have lured several journalists away from regional dailies to contribute to their websites in recent years.
Could it be that newspapers still matter? With all the noise around strategies like native advertising and programmatic buying, it’s easy to forget about the marketing potential of good old fashioned newspapers.
Games are serious business at news organizations. Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.
Guardian launches events-based paid membership: Partly for money, mostly about love Guardian News and Media (GNM) has unveiled the beta version of a tiered membership schemeoffering access to events and other perks
3 lessons media companies can learn from an airport An inviting airport concourse with ample dining options, clean facilities, and a clear idea of what its business is may offer invaluable lessons to those running media companies.
Why do Sunday newspapers cost so much? First and foremost was the question of how newspaper publishers could sell the value of their truly valuable products to the sub-geezer set.
Wearables could make the “glance” a new subatomic unit of news The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
The Future Of News On The Apple Watch Is In Yahoo’s Hands For Now During its two-hour keynote this week, one popular app category was conspicuously absent: news.