Newspapers Digital First News Summary-10/3/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-How newspapers decide to use paywalls 

Amarillo Pub Puts TV, Radio In Crosshairs Les Simpson, publisher of the Morris Communications-owned, 30,000-circulation Amarillo Globe-News, sees a not-distant future where local TV and radio have been just as roiled by disruptors as newspapers.

UH Study Finds Print Readers Recall More Than Online Readers  Readers abandoning print newspapers in favor of online news may want to consider the effect it’s having

More newspaper subscribers embracing mobile media while retaining their attachment to print  Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print

At newspapers, putting the squeeze on an elite subscriber corps  The Times isn’t alone in creating a sort of rewards club for die-hards.

Why This Media Startup Is Betting On Print Newspapers  The idea of going to work for one media company for 10 years or 20 years or longer, it’s not the sure career path it might have been a decade ago

Do advertisers understand print’s faithful audience? Statistics show that people still read printed newspapers, but it’s not enough to simply please readers.

Newspaper revenue will rise — just not in North America Newspaper revenue “will start to climb again in 2015,” a recent report from PwC says.

Why publishers want attention to replace the impression  Publishers have long lamented being held to ad success standards that don’t correlate to quality.

4 single-copy opportunities for publishers Instead of dismissing single-copy publications, publishers should consider the opportunities they offer

How newspapers decide to use paywalls Before charging for digital content, doing research seems like good business.

Dear Newspapers: Subscribers don’t want to pay extra for Black Friday coupons “We would like to inform you that our subscriptions may include up to six premium issues a year”

News for the Minecraft generation: Gannett experiments with virtual reality One of America’s largest media companies is hoping that young readers want to get their news the same way that video gamers play World of Warcraft and Doom.




About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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