Newspapers Digital First News Summary-10/17/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Core sales teams at media companies can’t sustain digital advertising future

Can billionaires save the American newspaper? Newspapers can seem like a terrible investment.

Newspaper Digital Audience Hits New Peak The Newspaper Association of America has released comScore data that shows a new high for audiences engaged with newspaper digital content and reflects significant growth among key demographic groups.

Newspapers Still Key in Reaching Rural  An Oklahoma study finds that more rural residents prefer to get information via their newspaper (either print or online) than any other mode of communication

A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now  The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings.

The blurred lines of content, consumer engagement Historically, journalists have avoided engaging with readers.

Newspaper Inserts Still Have Their Perks  Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.

Big Readership Study Fuels Gatehouse Moves A thorough investigation of what readers want, in both print and online, has spurred changes in the way Gatehouse Media newspapers select, display and promote news and information.

Preparing for the future of advertising and online news in 1995 Long before it was realized how the Web would change advertising, the Casie report offered some measurement standards to use in the future.

San Francisco Chronicle debuts membership program The San Francisco Chronicle Thursday launched a program granting subscribers a series of perks including special access to Chronicle reporters and editors, discount offers from local businesses and tickets to museums and movies.

Three things traditional media could learn from a crowdfunded Dutch news site Just over a year ago, a Dutch news site called De Correspondent made a fairly spectacular debut

Products that build relationships are the key to media success  David Cohn writes that now that product is being discussed in communities, key to that is questions of how the product builds a relationship and engagement between content and readers.

Core sales teams at media companies can’t sustain digital advertising future Publishers must realise the core sales team for legacy media is unfit for effectively selling digital solutions.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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