Newspapers Digital First News Summary-10/24/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Regional-paper readers really like getting Washington Post content with their subscriptions

Second Screening During TV Time—It’s Not What You Think TV becomes just one of many screens competing for attention

Apple Was Just Granted A Patent For A Digital Newspaper  Apple has been granted a patent for a flexible display that can be used as a self-updating digital newspaper.

New York Times measures impact of digital audience development While A/B, multi-variate, and bandit testing in controlled situations provide sound data to justify business decisions, The New York Times has found a way to also measure audience development in situations where experiences are systematically different.

Newspapers are being hit by a new wave of scammers targeting their subscribers  Newspapers are in enough trouble — they don’t need the added hassle of readers sending their subscription money to some random scammer instead of the Circulation Department

A tip for media companies: Facebook isn’t your enemy, but it’s not your friend either  Facebook seems to produce a kind of existential dread in news organizations and journalists

Gannett, Cincinnati Enquirer In RedPost Trial “We are excited to pilot this innovative approach to an established sales practice in Cincinnati as a way to increase our retail sales, create a new channel for our advertisers and increase engagement with our current, and prospective, readers.”

4 reasons digital day passes are key to increased circulation revenue Day passes sold by media companies may meet audience needs while opening up an untapped source of revenue.

Converting readers to lifetime paying customers Media companies must find that perfect balance between acquisition cost and consumer lifetime value, and learn to ease readers beyong the paywall.

How the Guardian is reorganizing parts of its newsroom to better serve its digital audience  In May, NYT’s Aron Pilhofer joined the Guardian as executive editor of digital

Today at the South Florida Sun Sentinel, a switch to digital thinking Everyone but a designated team will focus solely on reporting and producing news online.

Regional-paper readers really like getting Washington Post content with their subscriptions  New research the Post’s research and analytics team conducted (you can read it below) suggests the partnerships have benefited both parties

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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