Newspapers Digital First News Summary-10/31/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Chartbeat CEO: How Pubs Can ‘Sell Time’

An interesting way to pay reporters: Give them the revenue from their own Google AdSense ads  If you don’t like the idea of tying journalists’ salaries to their pageviews, you won’t like this — but it’s nonetheless interesting how Weintraub pays his reporters

Newspaper distributor to do same-day delivery for Amazon Amazon has famously spent huge sums investing in its distribution network in the U.S., but is tapping into the distribution network of old-fashioned newspaper delivery company to launch a same-day pick up service.

Advertisers aren’t ready to replace pageviews with attention measures The biggest limitation for advertisers is that, despite the fact that these metrics make intuitive sense for brand campaigns, it’s hard at this point to connect them to business results

Survey: 82 Percent Use Retail Circulars Before In-Store Shopping Users increasingly want retail ad content on their mobile devices

BuzzFeed now has editorial and product people in place for its forthcoming news app  Stacy-Marie Ishmael, coming from the FT, will join Noah Chestnut on the new, newsroom-integrated team.

The Oregonian’s early ‘Christmas present’  The good news is that subscribers will get the Thanksgiving and Christmas papers they’re paying for.

Digital Newspaper Readers’ Eyes Shift to Mobile  The percentage of mobile-only digital newspaper readers more than doubled between August 2013 and August 2014,

Who dat? In New Orleans, The Times-Picayune is making print a little more regular  The Times-Picayune was the most prominent example of a daily newspaper cutting print and home-delivery days. But…

Chartbeat CEO: How Pubs Can ‘Sell Time’ London’s Financial Times is already coming off a successful beta test of this alternative to the CPM model

Want to Improve the Customer Experience? Get Aligned Over one-third of marketers say senior management isn’t aligned on customer experience

Google Loves Print, This We Know, For Its Guidelines Tell Us So A leaked internal document reveals Google’s predilection for the web sites of print-media publishers. Why? Doesn’t it know that print is dead?

The Times-Picayune to move printing to state-of-the-art Mobile press The shift of the newspaper printing operations to the more updated printing in Mobile has many advantages.

10 trends that news organizations should not be following So, isn’t the digital transition old news? Why change a model that works?

The bottom line: Can Twitter make any money for newspapers?  By tweeting out the deals — sometimes more than $700 in coupons in a single day’s newspaper

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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