Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Holiday Shoppers Will Move Between Online and Offline More Than Ever Before
I wasn’t sure if Upworthy had lessons for newsrooms … until now. Here’s why. Upworthy has been clear about its mission to draw attention to “things that matter” as well as its methods for curation and fact-checking.
The publishers that put their content directly on social platforms Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
Guardian executive digital editor: ‘The decline of print is an absolute given.’ Despite all the signs to the contrary, many in the newspaper business still hold on to the idea that print will have a big role to play in the long-term future of news organizations.
Why the newspaper industry is leaving six-month circulation reports behind For several years now, the Alliance for Audited Media (AAM) has been reporting more and more detail on print and digital audience numbers for individual newspaper organizations while saying less and less about the industry as a whole.
Creating a customer-first company culture If you ask employees at your news media company what they do, they will likely come back with a quick and concise answer.
The New York Times’ financials show the transition to digital accelerating Call it an acceleration of the digital transition. Those are the words that best describe this morning’s New York Times Co. Q3 financial report and conference call.
NYT added 44,000 digital subscribers in the third quarter The company says it now has 875,000 subscribers to digital-only products. It added 32,000 subscribers in the second quarter.
At The Guardian, the homepage is far from dead You’ve probably heard rumors of “the death of the homepage,” but The Guardian isn’t having it.
Holiday Shoppers Will Move Between Online and Offline More Than Ever Before The holiday season is right around the corner.
How journalists are facing up to ever-shrinking newsrooms Job insecurity for those working in news has led to four types of journalists
How USA Today nearly doubled its circulation This practice also enabled USA to report Saturday and Sunday circulations of 2.9 and 3.7 million, respectively, even though the paper doesn’t technically have a weekend edition.
Where’s the Mobile Ad Money Coming from Next Year? Smartphones beat tablets for delivering ad results; tablets win for engagement
News media companies need to utilise Facebook, YouTube to their fullest extent Though newspapers are now present on social media sites, they need to create content in spaces like Facebook and YouTube that reflects the way readers interact on these sites.
Print + social media = #winner Newspaper readers are more likely to talk about brands, so it only makes sense that newspapers launch campaigns that encourage sharing in offline and online environments, merging the print and social media worlds.
How Time’s email newsletter achieves a 40 percent open rate It seems like everybody’s starting an email newsletter these days.