Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls
The Guardian is being swamped with ‘dark traffic’ and no one knows where it’s coming from Normally, web publishers can “see” where their readers come from
Cxense Survey Shows Industry Will See Significantly More Native Ads over Next 12 Months A Cxense “Extraordinary Insight” survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but shows the market remains largely untapped.
News media companies need to act now on digital for long-term revenue strategy Newspapers are struggling with a digital branding issue
The state of paid content: For free, for a fee, or somewhere in between Though nearly three-quarters of newspapers are now charging for online content to some extent,
Print Promotions Remain Pillar for US Grocery Coupon Cutters Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.
Newspaper carrier alerts authorities to house fire Newspaper carriers are among the nation’s least-sung first responders.
Toronto Star plans to drop paywall The Star will seek to expand its audiences and increase engagement through this and other projects.
Digital transformation is about empathy first and technology second Too many companies are approaching their digital transformation from a technology perspective.