Newspapers Digital First News Summary-11/21/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls

The Guardian is being swamped with ‘dark traffic’ and no one knows where it’s coming from Normally, web publishers can “see” where their readers come from

Cxense Survey Shows Industry Will See Significantly More Native Ads over Next 12 Months A Cxense “Extraordinary Insight” survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but shows the market remains largely untapped.

News media companies need to act now on digital for long-term revenue strategy Newspapers are struggling with a digital branding issue

The state of paid content: For free, for a fee, or somewhere in between Though nearly three-quarters of newspapers are now charging for online content to some extent,

Print Promotions Remain Pillar for US Grocery Coupon Cutters Traditional marketing methods continue to have a strong influence over deal-seeking supermarket shoppers.

Newspaper carrier alerts authorities to house fire Newspaper carriers are among the nation’s least-sung first responders.

Toronto Star plans to drop paywall  The Star will seek to expand its audiences and increase engagement through this and other projects.

Digital transformation is about empathy first and technology second Too many companies are approaching their digital transformation from a technology perspective.

How to keep readers coming back for more Much of a news organization’s desire to grow audiences, and particularly subscribers, depends upon getting people to come back, over and over.

New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls  Mirman has already offended his newsroom in one big way: He’s asking them to step up and become customer service reps for an hour a week.

How to choose the best subscription pricing and 3 subscription pricing strategies that work While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Backing off to see what it takes to reach overly connected consumers Consumers are inundated with content and advertisements. Instead of jumping into the fray and attempting to compete with this onslaught of messaging, marketers may be better served by stepping back and asking hard questions about what the current consumer truly wants.

Infographic: Perception vs. Reality in Digital Evolution CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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