Newspapers Digital First News Summary-11/28/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- In a rush to maintain profits, newspapers are abandoning the art of customer service

The New Yorker’s data-driven approach to paywalls If you publish good stuff and let people read it, they’ll subscribe

Media opportunities increase as technology makes us even more connected Though media companies have started to focus on mobile technology, innovations in wearable technology, smart cars and homes, and virtual reality offer additional opportunities to reach potential audience members.

New rules for mobile journalism Although mobile publishing is quickly changing the rules of journalism, newspapers have been dangerously slow to adapt.

Mobile Devices Spur Sharing of Timely Content  In the age of social media, it’s typical to first learn about a major event via social feeds. The reason why is clear—the proliferation of social and mobile facilitate the sharing of timely news.

Orange County Register to staff: Deliver Sunday papers and get a $150 Visa gift card An Orange County Register staffer writes: “All associates (newsroom included) are asked to deliver the newspaper because they can’t find enough drivers following the catastrophic move away from their deal with LA Times.

In a rush to maintain profits, newspapers are abandoning the art of customer service  The chase for short-term gain is undercutting local papers’ long-term position in the community

Shoppers Turn to Smartphones and Tablets to Cash In Coupons Tablet users are more likely to redeem coupons than smartphone users

Is There Hope for Local News?  The local papers that still exist are shrinking.

Mark Zuckerberg Wants To Build A ‘Perfect Personalized Newspaper During his first-ever public Q&A on Thursday, Facebook CEO Mark Zuckerberg explained his vision for News Feed

Philanthropist determined to save Philly papers Gerry Lenfest never anticipated that, at age 84, he’d find himself the sole owner of a beleaguered media company and publisher of its three news outlets

After it splits, Gannett’s newspaper half will be ready for acquisitions  Gannett, which is one of a number of news companies in various stages of splitting off its print properties.

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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