Newspapers Digital First News Summary-12/5/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Maybe “time saved” is a better metric to watch than “time spent” on mobile

The key to a greater digital audience is to optimize your news app to load faster  When a Norwegian newspaper found an answer so simple everyone had overlooked it.

With its war on promotion, Facebook is now an ad critic  For years, Facebook urged marketers to think less in terms of creating ads and more about creating “content.”

Washington Post launches twice-daily tablet editions   The Washington Post has unveiled a new tablet application exclusively for Amazon Fire owners

Dallas Morning News sports app offers differentiation within market With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market.

Maybe “time saved” is a better metric to watch than “time spent” on mobile In the world of media, longer content is heralded as higher quality

The newsonomics of telling your audience what they should do  At WNYC, a public radio station is getting more aggressive about telling people what to do

Does Anyone Really Use Social for Customer Service?  Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online

Does customer service have a place with self-sufficient mobile shoppers?  Mobile shoppers have a reputation for wanting to be self-sufficient

Google to Help Publishers Make Money by Blocking Ads People Will Pay $1-$3 Per Month, With a Cut to Participating Sites Like Mashable

City of Evanston hasn’t given up on print As indicated by the installation of new vending machines

Star Tribune Adds 20 To Its Newsroom The new team is giving the Star Tribune a greater ability to roll out new content options and engage readers more fully

Why it’s difficult to compare legacy media and digital natives  From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen

 

 

Advertisements

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
This entry was posted in Circulation, Newspapers and tagged , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s