Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Maybe “time saved” is a better metric to watch than “time spent” on mobile
The key to a greater digital audience is to optimize your news app to load faster When a Norwegian newspaper found an answer so simple everyone had overlooked it.
With its war on promotion, Facebook is now an ad critic For years, Facebook urged marketers to think less in terms of creating ads and more about creating “content.”
Washington Post launches twice-daily tablet editions The Washington Post has unveiled a new tablet application exclusively for Amazon Fire owners
Dallas Morning News sports app offers differentiation within market With almost 100,000 downloads, SportsDay TALK has found a path to success in what might be considered a tricky market.
Maybe “time saved” is a better metric to watch than “time spent” on mobile In the world of media, longer content is heralded as higher quality
The newsonomics of telling your audience what they should do At WNYC, a public radio station is getting more aggressive about telling people what to do
Does Anyone Really Use Social for Customer Service? Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online
Does customer service have a place with self-sufficient mobile shoppers? Mobile shoppers have a reputation for wanting to be self-sufficient
Google to Help Publishers Make Money by Blocking Ads People Will Pay $1-$3 Per Month, With a Cut to Participating Sites Like Mashable
City of Evanston hasn’t given up on print As indicated by the installation of new vending machines
Star Tribune Adds 20 To Its Newsroom The new team is giving the Star Tribune a greater ability to roll out new content options and engage readers more fully
Why it’s difficult to compare legacy media and digital natives From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen