Newspapers Digital First News Summary-12/12/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Facebook ‘newspaper’ spells trouble for media

Why Google is taking another shot at helping readers pay for news  Google Contributor is the latest tool the company has designed to help readers pay for what they read online.

Newspapers see new peak in digital audience  The increase was driven by growth in female users and mobile-exclusive users,

Hard Comparison: Legacy Media vs. Digital Native  From valuations to management cultures, the gap between legacy media companies and digital natives ones seems to widen.

Facebook ‘newspaper’ spells trouble for media Facebook’s move to fulfill its ambition to be the personal “newspaper” for its billion-plus members is likely to mean more woes for the ailing news media.

Digital Propels Single-Copy Paper Boost A community newspaper in Janesville, Wisconsin, has learned that leveraging an aggressive digital platform with a hard paywall can have the side benefit of raising single-copy sales.

What’s the right news experience on a phone? Ishmael and BuzzFeed are trying to figure it out  Nobody has to read you. You have to earn that. You have to respect people’s attention.”

iPad Sees First-Ever Decline As Wider Tablet Shipment Growth Drops  As Apple rides a cresting wave in the stock market with its market cap now dancing around $700 billion, a dark cloud moves in from IDC.

News Sites Top List of Slowest-Loading Web Pages Our fragmented attention spans are so fickle that if something doesn’t grab us in the first few seconds, we’re likely to turn away.

The Sun’s acquisition of 225,000 digital subscribers answers one big question, but here are three more  Just 16 months after launching its paywall, The Sun announced it has nearly 225,000 paying digital customers for its online package Sun+

The mistakes publishers make with mobile apps While The Huffington Post, The Wall Street Journal and others publishers see apps as essential components of their mobile strategy, there’s no instructional manual that explains how to design and produce content for a good mobile app

10 seasonal sales ideas for the circulation director who has everything News media organisations should prepare now to take advantage of creative marketing strategies going into the new year, such as Cyber Monday deals, gift card premiums, and direct mail campaigns to encourage new subscribers to sign up.

How to change behavior in your disrupted organization When a company or industry is beset by massive disruption — as the traditional media have been for more than a decade now — it creates two massive challenges

About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
This entry was posted in Circulation, Newspapers and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s