Newspapers Digital First News Summary-12/19/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Advertisers Won’t Buy Tablet Like It’s Print Any More

Times paywall policy ‘vindicated’ by first profit since 2001 In reporting a 1.7 million operating profit for the financial year to July 2014, News UK is pitching The Times and Sunday Times as the “premium news provider” of digital journalism

And the winner is … the phablet! The phablet is likely to become even more popular in 2015. Media companies need to think about what this means for delivering news, keeping in mind that time sensitivity is still essential.

Why the news media industry is ripe for start-up level optimism, growth If you want proof there is hope for the future of the newspaper industry, check your own media habits.

Metrics should support a strategy, not be a strategy  Much has been made of new capabilities — often more imagined than available — to track each and every reader, guiding them to the very thing they most want to see

56% of Digital Ads Served Are Never Seen, Says Google Report Comes as Industry Confronts Fraud, Poor Inventory Quality

Morning News Unveils Engagement Programs The Dallas Morning News has announced two initiatives — new digital tools to empower community residents to create content and connect over issues and media training for Hispanic parents.

Advertisers Won’t Buy Tablet Like It’s Print Any More  Publishers Frustrated Over MediaVest’s Latest Negotiating Tactic

Three publishers who remain homepage diehards  With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given

Is The New Yorker Making a Mistake by Choosing a Metered Paywall? This month, The New Yorker launched a metered paywall, allowing visitors six free articles before being asked to subscribe.

USA Weekend shuts as costs spike and ads tumble USA Weekend, the second-largest Sunday newspaper magazine in the United States, will print its final edition on Dec. 28

USA Today Supplement In Schurz Papers Today readers of The American News in Aberdeen, South Dakota, will notice something different when they open their newspaper

Is The Times’ profit worth a paywall that throttles traffic and, arguably, relevance? Newspaper economics used to be dead simple. You charged a cover price and you billed advertisers.

Failing to risk: More dangerous than risking failure


About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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