Newspapers Digital First News Summary-12/26/14

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Six tech trends that are set to change news media in 2015

Americans don’t worry about information overload and think the Internet has made them smarter  Recent media news headlines have briefly sucked the digital discourse around new and legacy media back into the reductive binary of pro- and anti-Internet.

Six tech trends that are set to change news media in 2015 Webbmedia Group has released their research into near-future trends in digital media and technology.

Will Denver really have a newspaper war? As a billionaire floats reviving the Rocky Mountain News, The Denver Post might buckle its chin strap

Digital ad fraud: The seedy underbelly of online advertising Fraudulent ad bots are responsible for 36% of the “people” clicking on online advertisements.

Could Obits Be Billion Dollar Biz For Pubs? Having already lost billions in classifieds, newspaper publishers are ramping up digital efforts to secure their share of the burgeoning online obituary business.

How newspapers lost the Millennials American publishers and editors have only themselves to blame for failing to connect with the Millennial generation that they – and most of their advertisers – covet the most.

Facebook Is Pushing Harder Into Breaking News  The social network expanded its trending tool Wednesday, the feature that tells users what topics and stories are most popular on the service.

Mobile is truly the future of advertising It will account for a stunning 26 percent of U.S. ad dollars by 2018

The year of the reader  Purely chasing pageviews is a fool’s errand. In the short term, it gets you a bigger comScore number. But those calories are empty.

A Bit of Good News About Journalism With the arrival of the Internet, the old business model of relying mainly on revenues from print advertising, both display and classified, was fatally undermined, and efforts to replicate the advertising model on the Web have largely failed.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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