Newspapers Digital First News Summary-1/2/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Closing the gap between “digital first” and “digital all”

Personalization reaches newsrooms  No longer will there be a singular front page — instead, each person will see a news mix refined ever so slightly to reflect their region, interests, and habits.

Dallas Morning News shares 5 ways to build profitable event business CrowdSource, the events division of The Dallas Morning News, has found success in focusing on its leadership, its brand, community participation, the right target audiences, and the importance of its newsroom and subscribers.

Closing the gap between “digital first” and “digital all” Though an increasing number of people are using the Internet, there is a divide between those who simply use it for fact finding and those who use it to its full potential.

More gonzo, less paywall  Newspapers are not done experimenting with paywalls. This is unfortunate, because valuable energy is wasted on figuring out how to charge for content rather than producing content readers will want to pay for.

Metrics, smaller screens, and race  What news can we deliver in a glimpse?

Hopefully, Steady Path Ahead For Newspapers The calendar turns toward year’s end and news media are filled with lists of the bests, year-end roundups and predictions for 2015. The lists and roundups are the easy part — the predictions slightly more taxing, requiring additional thought.

Digital Video Viewers Keep Eyes on PCs  Mobile hasn’t taken over digital video

Can your readers reach you instantaneously? Social media is a popular channel for reaching customers, but common customer service never goes out of style.

100% Viewability of Digital Ads Is ‘Not Yet Possible  It’s time to set the record straight about what is technically and commercially feasible,

New Year’s resolution: Lose those extra pounds (in your subscriber acquisition budget) For those media companies that want to lose those “10 extra pounds” in their subscriber acquisition budgets, here are four common refrains for why many don’t stick to such plans and how to change things around in 2015.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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