Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-5 things we learned about content in 2014
10 New Year’s resolutions for news media companies in 2015 Though many have predicted the death of the newspaper, it has held strong, as a quick look at some of 2014’s greatest industry hits proves.
Will Cross-Device be THE story of 2015? I own four devices: an iPhone , an iPad, and two laptops. (Actually, make that five. My TV is connected to the Web.) And each of these devices offers different ways of being identified.
What we learned about The New York Times this year In 2014, The New York Times axed its top editor, saw its struggles with the shift to digital revealed and succumbed to a 100-person newsroom cut. The paper, perhaps the most closely watched news outlet in the country, also experimented with new advertising and news products aimed at new audiences.
3 advertising trends to prepare for in 2015 In the new year, media companies can expect to see an increase in programmatic buying and selling, opportunities in advertising guidance, and a proliferation of digital services.
Are You Paying for Bots? Video ads see highest percentage of bot traffic
3 values crucial to your disrupted business As media companies undergo drastic distruption, employee values must evolve with three key company values centered on change, responsibility, and impact and reward.
“Calling All Newspapers” If newspapers are looking for star power to promote the industry, they only have to look inside their newsroom.
5 things we learned about content in 2014 Last year was a big one for “content,” that corporatized term for what we used to call articles.
3 steps from New York Times reader to subscriber The Consumer Insight Group at The New York Times found digital news readers are more likely to become subscribers if they develop a habit, have to make a choice about their habit, and can justify the cost.
Why aren’t more newspaper cutting the number of days they print each week? Every publisher who reads the tea leaves knows the seven-day print model is doomed. Heck, every reader looking at a flimsy Monday or Tuesday paper knows it.
Why Papers Gave Up On Parenting Sites Despite the popularity of parenting sites, newspapers have largely ceded the territory to independents including an army of mommy bloggers