Newspapers Digital First News Summary-1/23/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-5 things media companies are doing wrong with paid content 

The hidden cost of annoying ads is fewer page views  A study from Microsoft Research explored the question of whether annoying ads online actually cost more — in lost, irritated or disengaged readers

Advance claims digital ad growth will outpace print declines in 2015  Advance Publications’ much debated five-year-old strategy of discontinuing some days of daily print editions to devote added resources to digital is poised to achieve a critical crossover point in 2015

Why the Fort Worth Star-Telegram is cutting its metro section The Fort Worth Star-Telegram will combine the first two sections of the paper in a bid to save money and feature local content more prominently

The news sites that make designers cringe  In news that will make Web designers everywhere smile, two big sites, The Huffington Postand ESPN, are planning redesigns in the coming months

Can media organisations overcome the barriers to better metrics? 2014 saw the emergence of a rare consensus among media industry leaders about the need for better ways of measuring how people are interacting with content

The Next Hip Thing Is—Print Could the future of newspapers involve a sharp U-turn to the printed past?

Mobile’s next thing: Ads on wearables  Smartphones and tablets are so 2014.

Pageviews stink – but engagement is still a hard sell as an alternative Rather than judge platforms by sheer size, we should be taking into account how engaged their user bases are

Young Users Zoom In on Instagram Taking photos and recording videos via smartphone is getting big, and photo-sharing social network Instagram may be benefitting as a result.

5 things media companies are doing wrong with paid content Many media companies are making missteps along their journey to paid content

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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