Newspapers Digital News Summary-1/30/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Your Digital Strategy Shouldn’t Be About Attention

Most of The New York Times’ most popular items last year weren’t news stories. Many of the most popular items from 2014 aren’t conventional news stories at all — they’re contributed content

GFR Media’s audience-based revenue model centers on “audience roadmap” The key, though, is making sure everyone is on the same path, working together.

Can Mobile Print Media, News Sites Satisfy the Need for Speed? The newspaper audience now skews mobile, but what kind of experience are these readers getting?

Publishers struggle with January sales hangover If December is the boozy night out for publishers’ sales teams, then January serves up the hangover.

“Newsosaur: How Mobile Ad Surge Threatens Print “ If you compare the modest amount of time that consumers read newspapers with the billions in advertising dollars spent on the medium, you will see that newspapers long have captured far more than their fair share of the advertising pie.

Your Digital Strategy Shouldn’t Be About Attention Are they talking about your brand? Around the clock? From Facefriend to Tweeter to Instapal?

Our revenues still 90pc print’ says Herald boss A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print.

A Progress Report on Jeff Bezos Transforming the Washington Post  If you don’t like change, don’t work at the Washington Post.

How do you get millennials to care about local news? The Charlotte Observer is testing out one idea  Its new website and newsletter Charlotte Five is an attempt to use lessons from viral publishers to find a spot in young people’s daily habits.

Inside the NY Times’ audience development strategy “It isn’t chasing clicks; it’s making people loyal to the Times specifically.”

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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