Newspapers Digital News Summary-2/6/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Local media need to join the fight for retail in-store traffic

Warren Buffett: What Newspapers Need to Do to Survive If there’s one thing Warren Buffett knows, it’s how to earn the most money in the smartest way.

Quality content and its affect on paid subscriptions  As paid digital content grows in acceptance, publishers are increasingly looking at ways to expand their digital subscribers base.

The case for, and against, integrated print-digital newsrooms In the dot-com days, publishers tended to treat their online counterparts as second-class bolt-ons to their print editions.

Revenue-generating special editions can’t be replicated in digital space Print revenue still accounts for about 70% of media companies’ revenue.

A 40-year-old Millennial: 6 days without a printed newspaper In an attempt to understand what Millennials are reading and why, a traditional newspaper reader decides to spend the week reading BuzzFeed, Vice, Circa, and Mic

If Desktop Traffic Seems Suspicious, It Probably Is  Digital ad fraud has taken center stage among buyers, and billions of ad dollars will be lost to bots this year.

Time spent or time well spent — how to think about Web traffic In recent months, though, time spent is coming in for criticism of its own as too blunt a metric that shortchanges brief and engaging news summaries and potentially rewards time-wasters like clickbait photo galleries

Local media need to join the fight for retail in-store traffic Just as media companies are experiencing the strain of disruptions, so are local retailers.

Times Union launches subscription product  The Albany Times Union has launched a new digital subscription product, called timesunionPLUS

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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