Newspapers Digital News Summary-2/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement 

Ride the wave of the mobile future for media companies: smartwatches Media companies that are late to the current mobile market can get on board with smartwatches.

3 keys to an innovative business model Technological innovation only gets a company so far.

WSJD boosts Journal circ, ad revenue  The Wall Street Journal’s year-old print, digital and conference platform for technology coverage, WSJD, drove nearly 5,600 new subscribers to the Journal in 2014

How would John D. Rockefeller run your news media company? Leading a news media company after the famous Rockefeller’s habits is a relevant and effective way to lead a team into digital growth mode

As Readers Turn to Smartphones, Publishers Struggle to Monetize the Traffic” Ask forward-thinking publishers what they worry about most and you won’t hear about declines in print.

3D, cleverly designed print advertisements engage readers Newspaper readers still notice print advertisements if designers creatively use the shape of the advertisement to draw attention.

Community Publishers Mixed on Borrell Prescription for Content Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints.

Albuquerque Journal’s subscriber retention strategy focuses on membership, engagement The Albuquerque Journal’s dual-focused audience strategy includes the Journal Rewards App

Forget everything you thought you knew about the homepage For all of the upheaval and turmoil that the internet has created in the media industry, there are some things that have remained almost impervious to change.

It’s Time for A Mobile-Only Digital Strategy Marketers Need to Invest in Mobile to Support the Entire Customer Journey

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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