Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Inside The New York Times Instagram strategy
What if a digital effort is not enough? For the most part most, news media organisations and their executives have understood the message and have invested heavily in their digital efforts
5 Tools for Mobile Customer Service Customer service is as important as ever for local merchants, however the channels that shoppers prefer using to research products and prices are quickly changing.
How a countrywide paywall faltered Publishers on the hunt for digital media are increasingly turning to paywalls or metered-access systems.
2 news media companies capitalise on challenges, opportunities to increase audience When unique opportunities present themselves — in this case, in the form of a festival and a snowstorm — news media companies need to take advantage of the situation.
How involved has Jeff Bezos been at The Washington Post? Here’s one data point That’s the question that’s been asked a lot since Jeff Bezos bought The Washington Post.
Want A Younger Newspaper Video Audience? Don’t Play It Straight Constant experimentation has shown that younger viewers don’t want straight news from their online videos, even if it’s irreverent.
Elections don’t increase reader love for newspapers Newspaper publishers put a great deal of stock in their own importance in the run-up to national elections
The Content Monetization Conversion Funnel There are still a lot of people who are willing to pay for your news.
Why print newspapers remain the dominant media power in Britain In many parts of the developing world, digital has simply leapfrogged a print sector that had never really got started to become the engine of media growth.
Inside The New York Times Instagram strategy To appeal to a new generation of news consumers, The New York Times is going all-in on Instagram.
Washington Post Kills Saturday Newsstand Edition If you want a print paper that day you can buy only the “early Sunday” edition