Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story- Why digital natives prefer reading in print. Yes, you read that right
News media preparing for print + digital audience reporting Two cross-media initiatives are allowing news media to understand the complexity of delivering an integrated reporting of both printed and online media channels.
Marketers Plan Customer Experience Makeover Execs want to make customer experience personalized and valuable
Publishers arm for war with ad blockers Some publishers believe “education” is the way to combat the spread of ad blocking.
Stop talking like legacy media, start doing like media start-ups Many people freely say what they believe media companies should be doing. But one of the best things they can do is stop talking and start hiring people who can get the work done.
Tweet your story four times’ and other advice How an article’s framed can have a strong impact on whether or not it gets shared, and therefore read.”
Does the Internet Make Journalism Better or Worse? Actually Both For too long, it’s been easy to mock legacy media organizations that dare dabble in relatively new, digital platforms or formats that are perceived to be low-brow
Jeff Bezos Takes Washington Post into Digital Future A spirit of enthusiasm has infused the office of the once troubled Washington Post following its purchase in August by Amazon founder Jeff Bezos. He is turning the newspaper into a laboratory for the digital future. Can he save a sick industry?
Flexible paywall lets readers choose how they pay PayOrShare enables businesses to charge consumers for their premium content — but lets the customer choose how they pay.
Why digital natives prefer reading in print. Yes, you read that right.These are people who aren’t supposed to remember what it’s like to even smell books.
Why we need to change the audience game All aspects of the media industry come down understanding, appreciating, and responding to the changing needs and desires of the audience.