Newspapers Digital News Summary-3/20/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The next stage in the battle for our attention: Our wrists

Financial Times to change way it charges for online content Pioneer of metered charging model is finalising a system which will require users to pay for most of business newspaper’s content online

What will happen to the Tampa Bay Times? The Tampa Bay Times, Florida’s largest newspaper, has been in financial free fall for six years.

Publishers see finite rewards from infinite scroll  Publishers are in a battle for people’s time and attention.

The beige world of clickbait journalism If everyone is talking about something does that make it interesting? And does that interest make it news?

Google sweetens deal for publishers with dynamic price floors Google is testing a new way for publishers to maximize their advertising revenue.

Robots Take Over The Sports Section There’s a South Carolina vs. Clemson baseball game on. You check for score updates online. You click on a story from The Associated Press. In a few months, there’s a good chance that story will have been written by a robot.

Viewability is challenging publishers’ notions of design With advertisers pushing for 100 percent viewability, publishers are telling their designers to get in line.

The next stage in the battle for our attention: Our wrists News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller.

Local Media Companies Now Need a Digital Business to Survive Within local media circles, the dominance of digital is often publicly professed but privately qualified.

The latest Web publishing design trend: Mimic print  Wired on the Web suddenly looks a more lot more like Wired in print.

 

 

 

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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