Newspapers Digital News Summary-3/27/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Circulation: Forget Everything You Thought You Knew

Culture eats strategy for breakfast, innovation for lunch, passion for dinner Successful companies are driven by strategic thinking, innovative ideas, and passion that pulses behind a vibrant culture, all led by a leader who enthusiastically embraces all three characteristics.

WTF is waterfalling? The dark art of yield optimization has produced a wide array of techniques for publishers eager to get the most money out of their inventory.

6 reasons to adopt a newspaper loyalty program Several factors go in to creating a successful loyalty membership program, but doing so can increase Web traffic, drive new revenue streams, and open the doors for new advertising partnerships.

Chicago Sun-Times to carry USA Today-branded content  What little is left of the Chicago Sun-Timesas a metro daily newspaper brand is about to be further diluted.

How to capture fly-by digital visitors Now that most newspapers have been in the digital publishing business for the better part of two decades, it’s time for editors and publishers to pay attention to where their wired readers actually come from.

Speed matters in smartphone consumption Smartphone users expect to reach their desired content within a matter of seconds. Media publishers must respect — and properly act upon — those expectations.

What if nobody reads your stories on your own site?  The declining control publishers have over the ways audiences find and read stories

Single-copy newspaper sales are collapsing, and it’s largely a self-inflicted wound  Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.

McClatchy reimagines its publishing process  For the past six months, staffers across The McClatchy Company have spent hundreds of hours talking with readers in ways we’ve never done before.

Circulation: Forget Everything You Thought You Knew Circulation as a role within the newspaper organization is but a shadow of its former self.




About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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