Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-Digital subscriptions are key to O Globo’s Big Data strategy
Why media management should care about agility Agile work methods have been used in programming environments for about a decade.
Young people are reading the news (after weather and traffic, before playing games). Good news: A study released Monday reports that young people are reading the news, but they’re not getting it the same way as previous generations.
How The Irish Times developed its new (very relaxed) metered paywall Why such a loose paywall? In planning, The Irish Times turned to its newly created analytics team, which was studying reader behavior.
Why legacy publishers should emulate rather than criticise BuzzFeed Coupled with its sky-high estimated value and undeniably huge reach, those factors could lead to BuzzFeed being one of the most successful news outlets online
Digital subscriptions are key to O Globo’s Big Data strategy Starting with customers who read its free products, O Globo builds on its list of potential subscribers — for itself and advertisers — by using Google, Apple’s Newsstand, Google Play’s Newsstand, and third-party data.
Sun launches Buzzfeed-style political website beyond the paywall The Sun today launched a light-hearted Buzzfeed-style political website beyond its paywall.
The Curious (and Vital) Power of Print There’s no doubt about the downward trajectory of print. But where, exactly, are we on that path?
Savannah Morning News makes friends with coffee, biscuit deliveries News media company’s Coffee Club promotion engages advertisers and readers, dropping by businesses to deliver a newspaper, coffee, and biscuits from local vendors.
Case study: More residents see local news quality as better than worse For the news business, there was a good headline
New York Times Shifts Resources to Mobile How to make money from mobile readers is a critical concern among publishers.