Newspapers Digital News Summary-4/17/15

DSC_0736Newspapers are maximizing the opportunities within their print audiences while growing digital audiences and engagement to develop a sustainable model for the future. See how newspapers are meeting that challenge including the story-The Winnipeg Free Press is launching a paywall that lets readers pay by the article

Tablet: Dead or alive? Though tablet sales decreased in the fourth quarter of 2014, tablets are still important for news media companies because of the way they are used by a certain target market

Inside The New York Times’ newsletter strategy  The New York Times Magazine announced the launch of a new weekly newsletter which will appear in the inboxes of subscribers every Thursday

5 attorneys general take aim at subscription scam A decades-old magazine and newspaper subscription scam came under fresh fire this week

Local newspapers have done a terrible job building local digital audiences  In a new paper released last week, newspapers are far worse off digitally than most people think.

The Winnipeg Free Press is launching a paywall that lets readers pay by the article  Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model?

Times plans to make NYT Now mobile app free The New York Times is expected to announce in the coming weeks that its NYT Now mobile app will become a free product with a number of changes to its functionality

The Albuquerque Journal’s new app offers subscribers discounts at local businesses In an effort to gain and retain newspaper subscribers, the Albuquerque Journal has come up with an innovative way to maintain subscriptions: The Journal Rewards app.

Micropayments for news articles are a terrible, horrible, no good, very bad idea Why charging people per story is doomed to fail and could actually make things worse.

Ad blocking is every publisher’s problem now  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets. Think again

Newspapers Hunt for New Readers on Instagram Instagram launched in October 2010 with a flurry of interest and cash, so why did the New York Times wait until last month to start a general account?

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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