Newspapers Digital News Summary-4/24/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and and developing new revenue streams, are critical to building to a sustainable model for the future. See how newspapers are meeting that challenge including the story-Content distribution without borders

How the phone call survived the threat of digital marketing extinction Today, a smartphone is a phone nearly in name only.

How one publisher relies heavily on YouTube, just not to make money  Many publishers are reaching a stark realization when it comes to YouTube: There just isn’t much money to be had

Washington Post Executive Editor Martin Baron on journalism’s transition from print to digital Journalism’s Big Move: What to Discard, Keep, and Acquire in Moving From Print to Web

What the New York Times CIO is doing to make the newspaper a mobile-first company In the early days of the web, almost all brick-and-mortar companies woefully under-invested in digital technology and product development

Why news media organizations need sales staff News media companies don’t need highly trained salespeople to sell a simple classified ad.

Are news media companies providing the experience that keeps customers coming back? People will stand in line for a US$7 coffee drink from Starbucks because of the personalised customer service they receive. The same could be replicated in the newsroom.

Watching the watch: the race to unbundle news The introduction of the Apple Watch may signal a need for newsrooms to unbundle news down to the headline level with staff assigned simply for this purpose

The Data Behind the Average Article Lifespan  The fast pace of online news means that often an article or post barely makes its way through the CMS before it feels like you’re onto the next one

Content distribution without borders News media companies need to ensure they use the right combination of distribution channels to properly develop audiences, maintain control of analytics, and develop revenue.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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