Now more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-70% Of Consumers Still Look To Traditional Paper-Based Coupons For Savings
Its journalism is behind a paywall, but The Times of London’s developers embrace open source Since its launch last summer, the Times has expanded the use of Deck beyond just the Red Box newsletter, and there are now 15 or so different projects built on Deck
“Production: The Power of Print Still Prevails “ It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies
A ‘Darker Narrative’ of Print’s Future Clay Shirky thinks the pattern of print revenue decay will be fast, slow, fast.
Thoughts on online article publishing frequency Audience development is a vital component of paid content
What newspapers can learn from alternative weeklies Though most newspapers try to distance themselves from free weeklies, these alternative publications have made notable inroads regarding staffing, advertisers, and a more approachable vibe.
8 news media innovators with bold initiatives Media companies that evolve their traditional print offerings have created value-added mobile apps, found innovative ways to report on local issues, and trained staff to meet demand in the digital space.
Do the stuff that scares you and other lessons from Thunderdome Digital First Media’s Project Thunderdome didn’t last long. But the journalists there learned a few things both while working and while leaving
Sending push notifications selectively increases user engagement with them Apparently, people care about stuff that matters. To them, at least.
Making video a priority at USA Today With nearly 87 percent of Americans watching online video these days, it’s a statistic that has hit home to the iconic national daily
70% Of Consumers Still Look To Traditional Paper-Based Coupons For Savings Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers