Now more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Why marketers are tracking the wrong metric, in one tasty infographic
Why micropayments for news schemes struggle to take off There’s something intriguing about the model — it’s almost an E-ZPass for content. You don’t have to think about it,” said Kelly Leach, CEO of paywall service Piano Media.
The Wall Street Journal is playing a game of digital catchup Its newly launched redesign isn’t just about aesthetics — it’s a chance to look inside the business and strategic thinking at America’s business daily.
Papers Ramp Up Video For Audience, Revenue Growth Video has become an indispensible tool for newspapers, and they’re adding equipment and training to make it an essential part of their audience building and revenue strategies
5 Ways You’re Doing Mobile Wrong There’s no denying we’re deep into the age of mobility.
Facebook Tweaks Cause Concern But Not Panic Among Publishers News feed algorithm changes have publishers on their toes
The Time a Newspaper Stared Down the Country’s Largest Advertiser A little-remembered incident helped establish the notion that news organizations could and should preserve their independence from advertisers.
Connected Devices Changing Viewing Habits The number of streaming media devices has reached a point where it is large enough to predict how content will shape consumers’ future viewing habits
5 challenges the Apple Watch poses for publishers Media companies the world over are bracing themselves for the awkward question: “What’s our wearables strategy?”
Content marketing: Time to jump on the opportunity With bandwidth rising toward infinity and costs falling to near zero, it’s enabling all sorts of new content models to eat our lunch
Why marketers are tracking the wrong metric, in one tasty infographic All marketers want to know if their promotions are pulling in consumer dollars, but too many are still beholden to the click as their only indicator of success.