Newspapers Digital News Summary-5/15/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? 

Apple Watch Creates Wrist-y Business for Publishers, Advertisers Not Enough Scale to Sell Ads Yet, but Marketers May Find Other roles

5 errors media companies make with mobile — and a lesson from The Beatles News media companies embarking in the mobile space need to tackle the challenge directly (and learn from it), persist despite potential barriers, and listen to negative feedback.

WSJ now has a 40-person video team cranking out over 150 videos a month The Wall Street Journal is zealous about protecting its paywall, and with good reason.

The news media in 2015: More mobile, less engaged A big takeaway: Most news sites are getting more traffic coming from mobile, but those readers don’t stick around as long as those on desktop

It’s Time For Every Journalist To Learn Basic Data Skills  First came the web. Then came social media. Now journalists face a new challenge on the horizon: big data.

The digital audience engaged with newspaper content reached a new peak in March 2015 Those who use only mobile devices, rather than desktop or laptops, to consume newspaper digital content increased 53% in March 2015 from the same month a year ago, to 71 million adult unique visitors

Mobile is now the majority of traffic for most news sites, but leads to less time spent on site In tandem with the growth of mobile has been the further rise of the social Web, where the flow of information embodies a whole new dynamic.

Don’t Sleep on Content Marketing  Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media properties of their own.

The New York Times Will Hit One Million Digital Subscribers Soon. But Does It Matter? The New York Times is poised to hit 1 million paying digital subscribers sometime this summer

Lessons in revenue diversification from the games industry The average user is watching people play for 104 minutes a day

 

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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