Newspapers Digital News Summary-5/29/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-Razor-thin profits are cutting into newspapers’ chances at innovation

Can Newspapers Survive? Here’s a Plan Newspapers, at least as we know them now, are finished.And that is a tragedy. No, it is beyond a tragedy — it is a real threat to a functioning democracy. Because without an informed electorate, democracy is also doomed. It will just take a bit longer.

4 new media platforms demanding attention As if the web, mobile and social media were not enough to worry about, four new digital platforms are emerging to challenge the legacy publishers and broadcasters struggling to preserve the audiences and ad dollars that made them mighty.

What will the media industry be talking about in 1 year? Asking industry thought-leaders at INMA World Congress 2015: “What will we be talking about a year from now that’s not getting much attention today?” Here’s a 15-second Flipagram thought-byte from Earl Wilkinson, INMA CEO.

CNHI sees 17% growth in app revenue One year into its “aggressive, app-watching strategy,” CNHI is seeing measurable results in app revenue and audience engagement.

How can journalists improve reader attention time? Experts from Chartbeat, Medium and the Guardian share advice for increasing the chances of your stories being read – all the way to the last line

A multi-platform initiative for McClatchy This project, which involves the rethinking of all 29 of McClatchy’s American dailies focuses on developing up-to-the-minute and in-depth storytelling for digital first, producing a stronger visual impact with more varied digital storytelling tools, and promoting video as a key medium.

Razor-thin profits are cutting into newspapers’ chances at innovation It’s taken lots of cuts to keep American newspaper companies even slightly profitable. But without better cashflow, they’ll continue to struggle to build the next version of the industry.

Millennials are watching 40 minutes less... Millennials are watching 40 minutes less traditional TV every day than they were two years ago.

What Effect Do Paywalls Have On Social Media? Do paywalls kill publishers’ chances of success on social media? It’s not that straightforward.

News orgs are prioritizing mobile development and placing less emphasis on paywalls  Data and mobile are big winners; working to get readers to pay is losing a little momentum.

 

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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