Newspapers Digital News Summary-6/12/15

Jeff RTNow more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-The Apple Watch will expose how little publishers know about their readers

News organization culture shift essential to propelling innovation Research identifies practical steps to advance newsroom transformation in the digital age

5 ways Time Inc. is trying to make paywalls work  Last week, Time Inc. erected a paywall at Entertainment Weekly in what it says is the first of more to come for its titles.

What if Mobile is Getting its Fair Share of Ad Spending?  The idea that mobile advertising budgets will inevitably catch up to the amount of time people spend with their mobile phones has been taken as gospel in the marketing world.

Why The Tulsa Frontier thinks it can succeed with a hard paywall and no ads  Launched by the former publisher of The Tulsa World, The Frontier is betting on a high-subscription-cost model — $30 per month! — to reach a core group of civically engaged locals.

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue  It’s looking like 2015 could be a breakthrough year for the Local Media Consortium, whose newspapers and broadcasters have been struggling to succeed in the fast-changing, competitively wide-open world of digital information and news.

To bring in digital advertising revenue, media companies must provide audience With advanced technology, publishers can now meet their advertiser partners’ demands for a larger audience through the use of smaller traffic bases.

5 steps to a premium mobile site To construct a first-rate mobile Web site, news media companies need to make sure their CEO is on board with creating the optimal user experience and invest resources in designing a seamless multi-screen customer journey.

The Apple Watch will expose how little publishers know about their readers  Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.

Google’s Ben Faes: “No golden rule” to digital success for publishers Globally, newspaper advertising figures are falling precipitously, and there is much evidence to suggest that digital advertising revenues will not break the print ad fall.

Time spent reading newspapers falls 25 percent Time spent actually reading newspapers has, like the related circulation and ad revenue figures, tumbled over the past four years.

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About Jeff Hartley

Career Newspaper Executive specializing in Consumer Revenue Growth-both print and digital. Social Media and Mobile Enthusiast. Frequent speaker on consumer revenue and print/digital audience growth.
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