Now more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-In New Deals With Apple and Facebook, a Delicate Balance for The Times
The golden age of journalism – for millennial reporters, that is When it comes to jobs for young reporters these days, there is an embarrassment of riches — well, at least options.
7 Ways Local News Sites Can Grow Their Digital Audiences People are consuming more news than ever, but most local publications still aren’t getting the traction that larger, national news outlets are experiencing.
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads Think making money on mobile advertising is hard now?
Stop Designing for Millennials It seems like every company is trying to tap into the Millennial market.
While news organizations focus on turning readers into revenue, that’s not a concern for Apple with ‘News’ Apple’s enormous cash pile can move mountains
How 10 Top Media Execs Think About Audience and Engagement Whether you’re in journalism, marketing or advertising, you have to engage your audience.
The newspaper industry and the forgotten 50 percent If you put all potential newspaper readers on a bell curve and chart the paying users on the left and free users (until they hit the pay model) on the right, there is a large percentage — the forgotten 50 percent — in the middle who are currently not being addressed.
In Toronto, The Star is making its own big bet on tablets Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch
Publishers’ latest thinking on mobile ad placement The rise of viewability on mobile is already having a big impact on the designs of publishers’ mobile sites.
In New Deals With Apple and Facebook, a Delicate Balance for The Times The Times is moving into some risky territory – providing its expensive-to-produce journalism to millions of people without charging them for it.