Now more than ever, newspapers are maximizing the opportunities within their print and digital audiences while developing new products and platforms. The right mix-preserving print revenue, growing digital revenue and developing new revenue streams, are critical to building a sustainable model . See how newspapers are meeting the challenge including the story-When a reader helps you write a social headline
NYT will block employee access to desktop homepage for a week The New York Times will temporarily bar employees inside its Manhattan headquarters from accessing the desktop homepage in an effort to emphasize the importance of mobile devices.
When a reader helps you write a social headline Ever struggled to find a concise way to tweet or share a story on Facebook? Here’s a tip: use the power of the audience.
Local retailers need e-commerce, so let’s give it to them Where local retailers fail to provide potential customers, local media companies can bridge the gap.
How big a deal will adblocking on iPhones and iPads be for publishers? Such a blocker would mean ads don’t load on mobile webpages, which has obvious implications for publishers hoping to pay their bills.
Despite challenges, Southeast Missourian improves print product, grows online presence First, there’s figuring out what people want — or don’t want.
Legacy media company’s focus on the positive brings flood of new profit possibilities Many legacy mass media company leaders worry about what they can’t do in the new digital age. Rust Communications Inc. is finding a cornucopia of things it can do.
Killing the golden goose The tendancy is to look quickly at the story, then return to the social site rather than spending any significant time on the site that’s doing actual journalism.
Apple News curation will have human editors and that will raise important questions Apple hasn’t talked about it publicly, but the company is hiring human editors that will curate content for its upcoming News app and work with publications to quickly surface breaking stories.
Publishers Weigh Ways to Fight Ad Blocking Browsing the web without ads is actually kind of nice.
Sun to relax paywall as part of drive to exploit social media Growth of news sharing on sites such as Facebook and Twitter prompts tabloid to make selected digital content available for free